About halfway between Nice and Marseille on France's Mediterranean coast, St. Tropez is located on a peninsula and is one of Europe’s most popular, fashionable and hedonistic holiday destinations. St Tropez keeps reinventing itself. These days, more than ever, the trend is "back to authenticity," even if that sometimes goes hand in hand with a considerable amount of high-tech stylish razzmatazz. Neighboring Ramatuelle has the peninsula's best beaches - three long miles of scalloped white sand fronted by the Baie de Pampelonne. The season begins in mid-April, a lovely time of the year when the mimosas - the feathery yellow flowers emblematic to the South of France - are in bloom. The beach clubs open in May, and the sea becomes nice to swim by late May or early June. While many old St. Tropez hands consider April and May to be among the most delicious months on the coast, connoisseurs prefer mid-September through October: Les Voiles de St. Tropez, the late September - early October sailboat regatta that's the gala end-of-season event, pulls a real chic international crowd. Needless to say, this is the place to be in the Summer.
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